Privacy policy

Privacy Policy

Last updated: October 20, 2026

Doubtless Wear is operated by Doubtless Golf LLC, a Tennessee limited liability company ("Doubtless Wear," "we," "us," or "our"). This Privacy Policy explains how we collect, use, share, and protect personal information when you visit doubtlesswear.com, make a purchase, sign up for our emails, apply to our Early Bird Club, or otherwise interact with us (together, the "Services"). By using the Services, you acknowledge the practices described in this policy.

1. Information We Collect

Information you give us

Contact details: name, email address, phone number, and shipping and billing addresses.
Order information: products purchased, order history, returns, and exchanges.
Payment information: payments are processed by Shopify and its payment partners (such as Shop Pay, Apple Pay, Google Pay, and card networks). We do not store full card numbers.
Account information: login details and preferences if you create an account.
Email sign-ups: your email address when you join our list or claim a discount code.
Communications: messages you send through our contact form, by email, or on social media.
Reviews and content: product reviews, photos, and other content you choose to submit.
Ambassador applications: information you provide when applying to the Early Bird Club, which is collected through Google Forms and also subject to Google's privacy policy.

Information collected automatically

Device information: browser type, operating system, IP address, and device identifiers.
Usage information: pages viewed, products browsed, items added to cart, links clicked, referring website, and the date and time of visits.
Approximate location: derived from your IP address.

Information from others

We may receive information from Shopify, payment processors, shipping carriers, and advertising and social media platforms (for example, when you interact with our ads or social media pages).

2. How We Use Your Information

Process and ship orders, handle returns, and send order and shipping updates.
Provide customer support and respond to your messages.
Send marketing emails, including discount codes and product launch announcements, when you have signed up. You can unsubscribe at any time.
Show you relevant ads on other websites and social media, and measure how well our ads perform.
Understand how visitors use our website so we can improve it.
Review ambassador applications and manage the Early Bird Club.
Detect and prevent fraud, and keep our website and transactions secure.
Comply with legal obligations and enforce our Terms & Conditions.

3. Cookies and Similar Technologies

We and our partners use cookies, pixels, and similar technologies to keep the website working (for example, remembering your cart), understand how the website is used, and deliver and measure advertising. These may include tools provided by Shopify, Google (including Google Analytics and Google Ads), Meta (Facebook and Instagram), TikTok, and Snapchat.

You can manage cookies through your browser settings and our cookie banner where available. Blocking some cookies may affect how the website works. For information about advertising opt-outs, see Section 5.

We do not sell your personal information for money. We share it only as described below:

Service providers that help us run the business, including Shopify (our e-commerce platform), payment processors, shipping carriers such as USPS, email providers, our reviews provider, and analytics tools. They may use your information only to provide services to us.
Advertising and social media partners, such as Google, Meta, TikTok, and Snapchat, to show you relevant ads and measure their results. Some U.S. state laws may treat this as a "sale" or "sharing" of personal information, or as "targeted advertising." See Section 5 to opt out.
Shopify. Shopify may use certain information to provide and improve its services, as described in the Shopify Consumer Privacy Policy.
Legal and safety reasons, when required by law or to protect our rights, customers, or others.
Business transfers, such as a merger, acquisition, or sale of assets.
With your consent or at your direction.

5. Targeted Advertising and Your Opt-Out Choices

You can opt out of the use of your personal information for targeted advertising, and of any "sale" or "sharing" of it, on our Your Privacy Choices page.

We also honor the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we treat it as a request to opt out for that browser and device, as required by applicable law.

You can also adjust ad settings directly with platforms such as Google, Meta, and TikTok.

6. Your Privacy Rights

Depending on the state where you live (including California, Colorado, Connecticut, Virginia, Texas, Oregon, Tennessee, and others with consumer privacy laws), you may have the right to:

Know and access the personal information we have about you.
Correct inaccurate personal information.
Delete your personal information.
Receive a copy of your personal information in a portable format.
Opt out of targeted advertising, the "sale" or "sharing" of personal information, and certain profiling.
Appeal our decision if we deny your request.

To make a request, email contact@doubtlesswear.com with the subject line "Privacy Request." We may need to verify your identity before responding, and we will respond within the time required by law (generally 45 days). You may use an authorized agent to make a request on your behalf; we may ask for proof that you authorized them. We will not discriminate against you for exercising any of these rights.

California residents: In the past 12 months, we have collected the categories of information described in Section 1 (identifiers, commercial information, internet activity, approximate location, and inferences about product interests) from the sources described there, for the purposes described in Section 2. We do not use or disclose sensitive personal information for purposes that would give you a right to limit its use. You may also request information about disclosures to third parties for their own direct marketing purposes.

7. Marketing Emails

If you join our email list, we will send you updates, launch announcements, and offers. You can unsubscribe at any time using the link in any marketing email. We may still send messages about your orders.

8. Data Retention

We keep personal information for as long as needed to fulfill orders, provide the Services, meet legal, tax, and accounting obligations, resolve disputes, and enforce our agreements. When it is no longer needed, we delete or de-identify it.

9. Security

We use reasonable administrative, technical, and physical measures to protect your information, and our checkout is processed securely by Shopify. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

10. Children's Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information from them. We do not knowingly sell or share the personal information of anyone under 16. If you believe a child has given us personal information, contact us and we will delete it.

11. Visitors Outside the United States

We currently sell and ship only within the United States, and our Services are operated in the United States. If you visit from elsewhere, your information will be processed in the United States.

12. Third-Party Websites

Our website links to third-party sites and services, such as Instagram, TikTok, and Google Forms. Their privacy practices are governed by their own policies, and we are not responsible for them.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will change the "Last updated" date above and, where required by law, notify you.

14. Contact Us

Questions about this Privacy Policy or our privacy practices:

Doubtless Golf LLC, doing business as Doubtless Wear

Tennessee, USA

Email: contact@doubtlesswear.com